Addis Ababa University College of Commerce
Supported Distance Education Program
Revised Curriculum on Business Administration

(Bachelor of Art in Business Administration)
Year 2009

1. Title of the Program

Supported Distance Education in Business Administration


2. BackgroundDepartment Head

Until the beginning of 1990’s Ethiopia has attempted to satisfy the pressing demand for high and medium level managerial, technical and scientific experts by the activities of not more than two universities and very few colleges.  After the overthrow of the military regime however, a number of private and public colleges and universities have flourished.  Despite the encouraging effort made by the government and the community in this regard the gross enrollment ratio has been virtually insignificant.  This clearly indicates the need to make every endeavor to improve the current dismal contribution of the higher learning institutions to human resource development of the nation.  One way of meeting this need is launching a distance education programme.  Distance education is especially important for those who do not have access to higher learning, the lower and middle income groups who often spend most of their time at work and those who have desire to join colleges but unable to do so because of various reasons.  Given the low level of supply of higher education in the country and the huge cost that classroom-based provision of the service requires, distance education will be a viable alternative for expansion of higher learning in the nation. 
 
In its effort to improve the contribution of higher institution to the development of the country the Ministry of Education is planning to expand its tertiary level education coverage to over Hundred Thousand students in the coming few years, out of which, significant percentage of students are planned to be enrolled in distance education program.  Similarly, the launching of distance education program is one of the activities planned in the five years strategic plan of the Addis Ababa University College of Commerce.

Addis Ababa University College of Commerce has favorable conditions to launch and expand tertiary level distance education program because the college has the required long experience in producing medium level professionals in business and business related areas and has the manpower and rich experience needed in running distance education program acquired by working in collaboration with the Open University Business School of UK.
 

3.  Objectives

      3.1 General Objectives

This program is meant to equip learners with knowledge and skills in business administration so that they can work in commercial and non-commercial as well as industrial organizations. The program is also designed to produce middle and top-level managers and businesspersons who are capable of exploring how business organizations work. Besides, the program enables graduates to develop their understanding of the functions and contributions of Marketing, Human Resources, Operation, and Finance. Moreover it aims at developing learners’ competence in using information systems, managing projects and running their own business strategically. In general, the program offers an innovative, accessible and stimulating introduction to the world of business and enables learners to follow a number of career paths.   

  3.2. Specific Objectives

The program enables students to:

1. understand and explain how businesses work, are structured and influenced by their environment.
2. acquire knowledge of how organizations work through the contribution, and integration of human resources, information management; marketing, operations, and accounting and finance.
3.examine different views on the type and nature of businesses.
4.analyze and handle risk and make decisions.
5.examine ways of controlling market pressures
6.develop strategies.
7.use new and innovative methods and techniques in systems thinking and practice.
8.design and manage business projects.
9. diagnose business situations, identify problems and provide solutions for problems and means to exploit opportunities.

4.  Rationale
The aim of the government to expand distance education, and the factors that influence the demand for it in higher learning suggest the existence of high demand for distance education.  This program is therefore part of the five years strategic plan of the AAUCC that contributes to the capacity building effort of the government by increasing the coverage of tertiary level education, and providing higher education to those people who don’t have access to classroom-based education in order to boost the number and quality of skilled manpower.

Due to resource constraint AAUCC cannot afford to launch distance education program in more than one field of study in the short term.  Therefore, it is proposed to start the program in the field of Business Administration because in this field the resources and the experiences the college has gained by running distance education program for more than ten years in the field of Management at certificate and diploma levels in collaboration with the Open University. Besides it has been coordinating the MBA program at a national level. Based on the additional experience that will be gained by running this program for one year and making all the necessary preparation, other fields of study will be incorporated. 

 

5. GRADUATES' PROFILE
Upon successful completion of the programme, the graduates in Business Administration will be able to:

  • Acquire knowledge and skills to enhance their capabilities for optimizing personal potential within their career paths.
  • Apply management theories to organizational settings.
  • Integrate information from various functional areas into the strategic management model.
  • Integrate and apply management concepts and analytical models for integrated problem solving in production or operation systems.
  • Formulate and implement effective marketing programs and strategies
  • Appreciate and understand the economic, political geographical and cultural factors that affect the international business opportunities, strategies, policies and practices.
  • Understand the management principles that are applicable to manufacturing and service organizations.
  • Apply quantitative tools to solve managerial problems.
  • Understand organizational and technological issues involved in information systems from a management perspective.
  • Understand the conceptual framework of system analysis and design.
  • Make use of information technology resources for an improved data analysis, problem solving and decision making in organizations.

        

6. Program Requirements

6.1. Admission Requirement: To enroll into the business administration program, a student must fulfill the requirements of the Addis Ababa university admission requirement which is explicitly expressed in (article 59) of the new revised senate legislation.
6.2. Graduation Requirements: To earn a BBA degree a student must complete the 111 credits for the program that includes a compulsory finalproject
work and  meet the graduation requirements as stipulated in (article 88) of the new revised Senate legislation of the university .
6.3 Degree Nomenclature: Upon successful completion of all coursework, graduates will earn a Bachelor Degree in Business Administration.
        
7. Teaching –Learning Methods
Many distance learners require support and guidance to make the most out of their distance learning experiences.  This support typically takes the form of some combination of student-instructor and student-student interaction.  Interaction between students and instructors or among peers can be achieved through tutorial classes, and tutor marked assignments (TMA) that the students complete and send to the instructor for feedback. 

Based on the experience gained from the existing tutorial classes conducted for the diploma courses at the college, a one and half hours – three tutorial classes shall be conducted for each course. These tutorial sessions are not lecture sessions.  Since the course materials are self instructional, the distance learners are supposed to read the course materials before coming to the session and discuss course concepts in groups with the help of activities designed for this purpose.  The tutorials give learners opportunity to ask questions they don’t understand and help each other through designed activities.  The role of the tutor shall be facilitation, giving feedback and highlights of the course.

8.  Quality Assurance

1.  Distance Education Co-ordination Office (DECO) together with BAIS Department gathers feedback
from stakeholders about the program and takes immediate necessary actions.
2.  (DECO) handles learners’ complaints in the shortest time possible.
3. (DECO) will have policies and procedures for dealing with extensions,   penalties for late submission,
and procedures for expediting turnaround of (TMAs).
4.  There will be a monitoring group in charge of remarking samples of (TMAs).
5. Tutors will have monthly meetings to discuss different issues related to the program.
6. Learners will evaluate their tutors at the end of each semester.
7. Teaching materials will be revised every four years.

9 Assessments / Evaluation

1. Learners will do three tutor marked assignments for each course which have a weight of 40%. 
2. At the end of each semester learners will have a final examination which has a weight of 60%
3. Finally the scores out of 100 will be converted to grades based on the grading policy of the university
4.. Students who get “F” shall take a re-sit exam or/and  a resubmission TMA without payment.
If they get “F” again, they will take the whole course for the second time.

 

10.  Academic Staff Profile

  • 22 instructors with second degree and above in management and related areas of specialization.

II. COURSE OFFERINGS:

1. MAJOR COURSES


S.No

2Course Title

Course No.

Credit Hours

Contact Hours

1

Introduction to Management

BMGT101

3

3

2

Managing Change and Development

BMGT 341

    3

     3

3

Introduction to Computing

BAIS 101

  3

       3

4

Mathematics  for Management

BMGT 201

3

3

5

Principles of Marketing

MKTM 102

3

3

6

Performance Management

BMGT 301

3

3

7

Managerial Statistics

BMGT 232

3

3

8

International Marketing

BMGT 402

3

3

9

Business Research Methods

BMGT 211

3

3

10

Human Resource Management

BMGT 341

3

3

11

Strategic Management

BMGT 461

4

4

13

Materials Management

PSMT 341

      3

      3

14

Operations Research

BMGT 431

      3

      3

15

Production/Operations Management

BMGT 422

      4

      4

16

Management Information Systems (MIS)

BAIS 331

     3

     3

17

Managerial Economics

BMGT 451

     2

    2

18

Budgeting and Control

BMGT 351

     3

    3

19

Organizational Behavior

BMGT 331

    3

    3

20

Risk Management and Insurance

BMGT 342

    3

    3

21

Project Management

BMGT 442

    3

   3

22

Decision Making and Problem Solving

BMGT 472

  2

  2

23

Final Project and Internship

BMGT 492

  3

  3

24

Managerial Communication

BMGT 212

  2

2

25

Information Systems Analysis and Design

BAIS 301

2

2

Total
70
70

                                                                                                               

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